Cook'n With Class
Herbes de Provence - Lavender or No Lavender

Someone's Got Some 'Splainin' To Do

So, I'm in the local Safeway looking for pitas for tonight's falafal.  I see standard, Safeway brand 60% whole wheat pitas, and Weight Watchers 100% whole wheat.  Looking at the labels, I see that Safeway's nutritional values are given per whole pita, whereas Weight Watchers are given for only a half pita.  Expanding them out to compare equivalent servings, I get:

    Safeway Weight Watchers
    Whole Pita 1/2 Pita Whole Pita
    59g 33g 66g
Calories   140 90 180
Fat g 1 1 2
Saturated Fat g 0.2 0.2 0.4
Cholesterol mg 0 0 0
Sodium mg 230 160 320
Carbohydrates g 28 16 32
Fibre g 3 3 6
Sugar g 1 1 2
Protein g 5 3 6
 
Price per 6 Pitas $2.49 $3.00 on sale

In other words, the Weight Watchers is "healthier" only because, for 50¢ (on sale), they suggest that a serving should be half the size.  To me this is trading on their reputation, playing to people's expectation that because something says Weight Watchers it must be healthier, while gouging them with higher priced products.

As I said, someone's got some 'splainin' to do!




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